The 4 Advantages of SEM Campaign with Google Adwords

In the early stages it is difficult to get a large volume of visits to our blog or web . That is why many web pages or online stores decide to make an SEM campaign with Google Adwords. This way you can increase traffic to our website in an artificial way.

The SEM stands for Search Engine Marketing ; We understand by this the marketing techniques used to appear in the first Google search results for certain keywords. In this way we gain visibility and make our brand known beyond our competence.

Some of the advantages of having an SEM campaign are:

1. Allows you to position yourself for certain keywords

Placing our ads on Google searches helps us artificially position ourselves for certain keywords.

For example, if there are certain keywords in which there is excessive competition, good SEM campaign allow us to appear in the sponsored ads and get a large volume of visitors.

2. Increase the visibility of your business

This is difficult to measure, but the fact that our brand appear in Google 's sponsored ads or online advertising on blogs related to the theme helps raise awareness of our brand.

Often, people associate product or service with company when they receive a high degree of exposure to a name. In this way, it is possible for the customer to learn from memory what our company is.

3. Get in touch with the audience

The advertising Adwords is the system used by many businesses for the first months on the Internet. What is happening? That from the first days we get a high volume of visits, depending on our budget, of course, and the effectiveness of our strategy.

Are these visits of high quality? Not necessarily. It's not clear that they will stay on your page or become recurring users. But that's a targeted audience . It will depend on the capacity of your page (web design, structure, etc.) that you can catch the newcomers, and for example, ask to leave you an e-mail through a subscription form.

4. It's faster than pure SEO

The generation of SEO content is useful in the long term, but they take time to work. If we want to get quick visits a SEM campaign will allow us to achieve faster positioning and enhance visits to our website near term.

Have you made a campaign with Google Adwords to increase visits to your online store or website?

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