Internet is creating new business opportunities for those who want to embark on creating new online projects . Overnight, we find that traditional selling channels are no longer as profitable and consumer habits are changing. Both SMEs that need to recycle, like new entrepreneurs, know that the battlefield is on the net.
So in this blog we've already talked about the five basic pillars for businesses to work online . Web, blog, positioning, marketing and safety . This time we want to give you some tips to understand the online market a bit better.
Keys for your company to increase sales
One of the biggest mistakes supposed to believe that online media work exactly like the traditional sale. Although there are patterns of pure economic logic that are repeated, there are also some concepts that we must understand.
1. The market is broader. Being on the Internet is synonymous with having a national and international projection. Many local companies that offer something very concrete can sell online in Madrid and Barcelona without having to open a place there. But also in South America or English speaking countries, if we focus on that type of audience.
2. It is necessary to specialize. Despite the previous point, we have to know who we are addressing. Much more than in traditional businesses, since our competition has also grown. It is necessary to evaluate what type of public is going to buy in our online store or needs our services. Having many visits is not synonymous with getting many sales. We need a targeted audience . The more we specialize, the more likely we are to sell on the Internet and stand out from the crowd.
3. You can compete with the big ones. The Internet is proving that small businesses, with little budget, can make a viral campaign on Youtube or a blog that allows them to stand out from other projects. It is what is called "guerrilla marketing" . If we do things well and are creative, we can take advantage of Napoleon's mistakes to our advantage.
4. Content is king. We have to change the compulsive chip vendor and go for quality content, ie the " content marketing ". Generating content helps attract more potential customers and strengthens the brand much better than an insistent invitation to purchase.
5. The audience is more social. And we now come to social marketing . The audience needs to interact, ask, participate and relate to us. A powerful activity in social networks (Facebook, Twitter, Linkedin, etc.) allows us to keep the public loyalty, reinforce our brand and not only maintain the public, but also to train, interact with and encourage their trust in us.
Are you ready your business to work on the new online market ? Do you pay enough attention to get your space on the net?
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