We live in times of entrepreneurship in the cloud . Each day begin to emerge with a new online business technology investment much smaller hardware , and greater attention to other aspects. But there is one thing that we have clear; Our investment in technology can not be what was done in the old days, buying a physical place, a lot of hardware equipment, own server and so on.
Everything is much more virtual and sometimes just simply a blog or a website . What kind of technology do these new entrepreneurs need emerging from Web 2.0?
In this article I will 5 investments that I think are key for those who are creating online businesses , and even for those SMEs that have not yet been adapted to the new market dynamics.
1. Invest in an online store and blog
Commerce is becoming more and more e-commerce. Many times we are willing to invest money in equipment very powerful Mac hardware type , which is not always needed for some companies, but neglect to have a website that allows us to sell automated.
This is one of the keys so that a small trade or SME can be prepared for the 21st century and take off. And no, I do not just mean having a basic website with 4 pictures , but something professional and character, along with a blog that serves as a locomotive.
2. Improve your web positioning
Beyond having your own online store to sell on the Internet, what you need is to locate it on the network to increase sales. Every day I find more companies aware of the importance of SEO techniques to position your website well in Google and other search engines.
The higher you appear on Google for certain keywords, the more chances you have of making sales. And increased sales are synonymous with a business that works.
3. Adapt to voice IP (Internet telephony)
All purely online business should be clear that there will be customers who need to contact by phone rather than through email. How to do it so that we do not have to pay for an expensive service that we do not want?
The IP technology allows us and talk over the Internet to save on phone calls and, above all, adapting to the new model customer: a person against a computer with a microphone.
4. Have good POS software
Even if you have the opportunity to buy a point terminal system very professional sale to sell in a physical store, the key business in the cloud is in the POS software , which allows you to manage invoices, orders for your website And integrate them into the accounting of the company in an effective and simple.
5. Make an online backup
Most of your activity will be developed from your computer, sometimes even from a laptop at home. Today the only way to work safely is making a backup of our files , important files and documents that do not want to lose if it gets a virus or any circumstance arises.
What other areas do you consider important for new entrepreneurs in the cloud?
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