There is an aspect that is often not looked at in the creation of web pages. We are obsessed with SEO content , but we forget a fundamental aspect is that visitors can surf the web with ease . This is an essential feature of a good website: seaworthiness .
You may be trying to improve visitors to your web . And surprise you that even if you manage to attract audiences, you can not keep it. What good is it to be well positioned if the visits last for a few seconds? In this article we show some aspects that you must evaluate your website to see if you need to improve the navigability .
Keys to improve the navigability of a web page
1. How much content do you have? There are very visual webs where there is hardly any text. It is not surprising that Google has a hard time indexing them, since a web without a minimum of textual content can go unnoticed. But it also hurts the reader, because when he does not find anything, he leaves. Make sure that on each page there is a minimum of 300-350 words, and if more, the better.
2. How long does it take to load the page? If you have a slider with large images and a high resolution, it is likely to take a long time to load the page. This not only hurts the SEO, but also the user experience, which will give the X to not to block your computer and you will not want to re-enter.
3. Do you have a complex structure? If there are five or six levels, and to reach an important site, the user has to press 5-6 clicks, the laziness will end up beating him. Why put a box inside a box inside a box? Think about the user, not the administrative structure.
4. Do you lack an image on your website? Just as having a lot of image and little text is not adequate, the lack of images is a burden to the reader. A reader who finds a page full of text, poorly edited, with small print, will leave your web.
5. Are the colors of your website attractive? Pictures very muted or very squeaky, bad. Try to imitate the color of the pages of the big stores in your sector. White background and black or dark gray letter to make reading more comfortable.
6. Do many pop-ups pop up when you open the page? Beyond a welcome message inviting you to subscribe to the newsletter, you should not overload the web of pop-ups of all kinds. In addition to being cumbersome, the user may think that your web is not serious.
7. Do the links well? I understand that it is a heavy task to check each and every one of the internal links, but if there are many 404 errors the user will leave easily, since it seems that the web is under construction.
8. Does your design fit into other resolutions? A web that is only prepared for screens of small size will show the pages with a bar, making navigability uncomfortable. And more if you connect with a mobile or tablet. Best bet is responsive designs or adaptative.
9. Is the information in sight? It can not be that you have to search the shopping cart with a magnifying glass and the privacy policy appears large in the first menu. Every thing has a site on a web. If the user does not easily identify him, he gets tired and leaves.
I hope you now think about your website and do this test of nine questions. If you see that something is failing and you need to improve it, do not settle. That may be the reason you do not have visitors, or that you have visitors, but they leave. The key development is to create a functional site that sells.
If you liked this article, share it with your friends in the social networks. And if you want, tell us in the comments the answer to each of the questions.
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