Google recently acknowledged that Gmail can not offer complete privacy to users. It did so after a group of US citizens lodged a complaint with a California court accusing them of spying on the communications of people using their service.
The most obvious sign that Google knows what we write we test personalized Adsense advertising as it relates to the words of our emails and our searches in the search, which they recognize and justify it as something legal and necessary.
If we add the controversy that some technology companies important as Google or Facebook have regularly provided information to the NSA (National Security Agency) on users, it is logical to also think that many people worry about the subject. Is it really safe to use Gmail for our privacy? Should we have reason to worry? To begin, let's see what Google knows about users.
What does Google know about us?
When we are given high in a service Gmail , we must consider one thing. The emails we send and receive are in the cloud, not in our computer. Although the free services we are not very aware of this, there is an intermediary company . That company is the one that must watch over the privacy of our communications.
By giving us high, the company is aware of our location, our IP address, the language in which you are using the software and also the domain of the country where you are (.com or .co, etc.). But he also knows other things about us. The search history we do at Google from this IP address, our sex and age, the contents in which 1'd Google Plus , what Adsense ads have pressed ...
In short, from the moment you decide to work with a program search as Google and have a Gmail account with your data, it is very difficult that will not know what you've done during the day. What we can say is that they do not use that information to place them personalized advertising.
How to remove personalized advertising?
Although they know many things about your daily browsing, you can tell that n or want to use your personal information so that will put you ads based on your interests . This really does not do you much, because it will instead take generic advertising based solely on what is in the email and not what it deduces that you are interested in your activity on the web and Google.
To remove personalized advertising , you need to log into your account, read an email anyone and in the top, where it says "Why this ad?", Enter the link "Ad Settings", then give in The bottom part to "Control the Ads Settings", look for where it says "Disable" and give it to "Disable".
Does Google affect our privacy?
Beyond that, the controversy is whether "for security reasons" a company can violate the privacy of users . Do we then have cause to worry? Is the CIA spying on us? Circulating around a phrase that applies very well to this case: "Keep quiet cause you are irrelevant" .
That is, do not worry, you 're not relevant . The vast amount of information held by big tech giants makes processing must necessarily be selective . Only 1.6% of Internet traffic is estimated to be relevant content for processing. And of that 1.6%, only 0.025% comes to be analyzed by humans.
Oddly enough, yes, it is a very large percentage , but in any case we must understand that there is no operational capacity to " spy literally everyone " . And with that, there is always the possibility of working with other minority mail servers that have not participated in the program.
Regardless of whether or not we are relevant, it is still a matter of concern and little reassurance for many that someone can decide whether or not I am relevant. And in society 2.0 privacy is something that, after all, depends solely on our behavior in the network.
What do you think?
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