Social networks have been gaining increasing importance in SEO . The web content is much share in networks such as Facebook, Google Plus and Twitter acquire greater relevance to Google than less shared. This goes beyond the speed with which the page is indexed; Also influences the position.
According to a study of Searchmetrics , there is a correlation between the number of times the contents of a domain in social networks and the relevance of the page, even above the backlinks are shared. Google Plus is predominantly the most prominent, belonging to the search engine itself, but also the "likes" and "share" of Facebook are very important , followed by the activity on Pinterest and Twitter.
How important are social networks in SEO
For a long time SEO experts have had some obsession with production of SEO content focused on Google and include keywords. Continuous changes in the algorithm have been targeted, according to the 10 principles of Google , to prioritize a more semantic web - based and satisfactory user experience .
It seems logical that social networks are currently a good thermometer to measure how important the user is to the contents of a web. So we must keep in mind that the "viral" is so good for SEO or even more than a link-building strategy to get a good position.
What conclusions should we draw from this when creating our website?
First, a website is one with many parts . We can not focus only on the design of the page, or the branding, or the contents, and forget the other parts. We must analyze what is most appropriate for us, to experiment and invest in what really matters.
And of course, in the long term, we must discard the idea of having only a basic web , especially if our type of business requires an online store, which in turn requires a blog and social networks , which allow our Position better.
Beyond the influence of social networks in SEO, we must never forget the user. We must be competitive in our sector in a number of areas not rely solely on Google, as we discussed in this ebook "Do not rely only on Google , " we are taught in this blog .
Social networking is therefore a tremendously important factor in strengthening our online strategy. What are the priorities of your website? Do you give importance to social networks in your online activity? If you liked this article, give it to share.
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