Choosing a domain for a web page is an important task in which various factors influence. The positioning depends not only on the domain , but it can help a lot generating organic traffic to the page. In any case, this is not the only aspect that should be taken into account.
Many companies want to have a website , but have no clear what domain name buy, or what will be most convenient for them. In this article we give some tips on the criteria to consider when choosing a domain name for a website.
Tips for choosing the domain name of a web page
There are several elements that should be taken into account when choosing a domain: your brand on the Internet, the positioning, the ease of typing in the browser, if you avoid confusion, etc. We detail them one by one:
1. Must include keywords. It is not essential (can be the name of the trademark), but the positioning of a website that includes a keyword or two very sought after and with little competition can be helpful to increase organic traffic, ie which it comes directly To the main web.
2. It has to be easy to remember. There are names that may be good for SEO, but difficult to remember because they are excessively long. Ideally, they should have 10 or 15 characters at most in this aspect, although a longer one can also be positioned. You have to think that people not only come by Google, some have to write it in the browser.
3. It should not include hyphens. In areas where there is a lot of competition, it is common for domains with a dash ("-") in the middle to be purchased often, since it is very difficult to find a keyword that is free. That, however, hurts a little to your mark, since it gives an image of little seriousness. Do not bet everything on the positioning.
4. .com or .es are more advisable. There are pages of many types .biz .tk The best thing for a company website is the .com, or the .es, if you want to focus on Spain. .org May be most suitable for an NGO and .net perhaps to a secondary page or a landing page , but it is preferable that your primary web is .com or .co.uk.
5. Not to be confused. There are some companies that follow an unsuitable positioning strategy. It consists of imitating the name of a known company under small changes. For example, gooogle.com, with three "or". There are people who are wrong to type it and it is going to stop there, but it is not the most suitable thing at all. You must first distinguish yourself and give a professional online image.
6. Do not include too many words. You can include up to 60 characters, but it is not at all advisable to reach so much. The best is a combination of two words, at most. Bets on the simple and think about your customers.
What other advice do you consider when choosing a domain? Do you have any questions about which domain is best to buy?
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