Until recently , Google offered us the Keyword Tool to plan our keywords in Adwords campaigns. This instrument is also suitable for doing keyword studies and knowing the volume of visits of certain searches. Now there has been a significant change in the system and has been renamed Keyword Planner .
This tool is useful both for planning online advertising (SEM) to get natural traffic through SEO . So we will use as one of the main programs to study the keywords and work positioning our website. In this article we will explain how to use it if you want to do a simple study of keywords to try to position your web page.
How Keyword Planner Works
To begin we will enter from our Google Adwords account and we will click in the menu "tools and analysis". There we will find the Keyword Planner. When we have tightened, we will get this screen:
Here we have four options. "Search for Keyword Ideas," "Get Search Volume in a Word List," "Traffic Estimates for a List," and "Multiply Keyword Lists." Let's focus on the first.
Looking for new keyword ideas
The first is what allows us to search for keyword ideas . We introduce one or several keywords that we can think of. To help us choose the right ones, we can enter the "name of the web page" for which we will use the planner or also in the category.
Suppose we are interested in looking for "used cars". In the column segmentation (very important), may be interested global searches, in Spain or in Madrid, and including or not negative terms. We will get the following:
We have two tabs, the ad group and the keyword ideas. Here we can see the average monthly search volume for each group of words . The competition (high, medium or low) refers to competition in Google Adwords. That is, there are many or few advertisers. The other data is also useful for an SEM campaign with Google Adwords. We are even told the suggested bid.
How to choose the most appropriate keywords
If we change tab, we can see "keyword ideas" , which are those that can be used when using our blog or website. Excessively high search volumes will generally not give us much chance of getting traffic.
For example, it makes no sense to try to position themselves for this kind of search, because they are very generic searches , and if we go to Google, are likely to find a high number of websites with high PR, trying to position themselves for those words.
The main recommended for our keywords (which take the domain name) may be among the average 4000-5000 monthly searches maximum , although everything will always depend on the competition then we find in the positioning of the pages. We have done with a single keyword , but it is logical to put to various terms (your list of services, for example) and then download it in Excel with the button "download".
Another option is that we create ourselves our list of keywords , ie, we do not want suggestions. We can directly upload an Excel using the second option before "Get search volume keyword list" and thus only include the ones of interest. In this way we exclude those that are not going to be useful in our study.
Position our website for those keywords
Doing well the study of keywords is important not to work in vain. You need to find our niche on the Internet . Very generic keywords, synonymous with few visits. Several specific keywords imply some scope for medium term growth.
Someone might ask, "Well, I know what position I want to search, and what now?". That is precisely the work of an SEO:
- Review the internal SEO of your website to fit those terms.
- Make sure all pages work and there are no 404 errors (page not found)
- Ensure that the web structure fulfills its function by preparing a sitemap and a httaccess file
- Working the web contents,
- Get links from other pages (link-building)
- And many other technical tasks that involve continued effort.
Many companies who want their website to appear in Google good jobs hire someone to take care of the positioning of the web . If you want your website to appear in Google good jobs and get a target audience for your business, check out our packages web positioning and contact us to give you details.
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