Christmas is a period where people usually make more purchases than usual. They are times of gifts and often purchases are just doing online . Therefore, a good idea to sell more during these dates is to prepare our online store for Christmas, offering some kind of advantages over other dates.
What can we do on our website to try to increase sales? Are all online stores more successful during these dates? In this article we give you some tips on several levels so you can get a higher number of conversions.
How to sell more at my online store for Christmas
A store is composed of many elements, both commercial, web design and marketing, so that the different leaders of each area should work as a team to design the strategy. If we want to prepare our store to sell more at Christmas , we have to pay attention to at least the following areas.
1. Commercial
Something fundamental that we must consider at this time is the strength of discounts . Offering your customers a discount on products that have a lot of appeal to regulate is essential to get the attention of your customers.
Therefore, do not be afraid to establish a discount policy for certain products. A well optimized CMS for online stores allows you to mark temporary discounts without problems.
2. Web Design
During Christmas, the web pages should especially visual and enter the eye, as in this slider that have put on the website. Red is Santa's color and there are many pages that use special effects in their sliders and banners to give it a Christmas feel.
Importantly , the use of Flash or animated banners for special offers. It is important that as soon as you enter the web, users appreciate that Christmas air in the page header and the main page.
3. Logistics
You have to take into account that during this time, there are days that are not working and your carrier may not deliver orders in the estimated time. Particular attention will also have to be paid to complying with deadlines.
Therefore, try to look for solutions so that the products you send arrive on time, since many people buy so that the gift arrives before Christmas and that arriving later would be a problem.
4. Online Marketing
Of course, we must remember that every Christmas season in ecommerce , and generally any commercial commitment must be accompanied by activity in social networks. You can create a Facebook contest some time in advance, or at least announce your special offers and discounts through very visual and attractive images.
It 's a good time also to record corporate videos of the company and visualizer on Youtube, showing the new products that you have brought to the premises, or simply teaching the newly decorated showcase for Christmas and the holidays complimenting your clients.
What are you going to do to promote your products this Christmas? Are you working in web design or tasks web services to prepare the Christmas season?
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