As many of you know, a few weeks ago Google announced the creation of a new search algorithm . Although the big G makes constant changes in its algorithm during the year, the new Hummingbird ( Hummingbird , as it is known in English) is a change of algorithm, but following the trend of Google to a search system more useful for the user.
In this article we will tell you about some important things to know about how it can affect search this new update . Are there going to be substance changes in SEO? Can it hurt a web page? We will try to answer these questions.
What changes involves Hummingbird, the new algorithm of Google
After Google Penguin and Google Panda , which were updates of its algorithm and already generated quite controversial, Google has done a complete overhaul of its search system. This has done so by taking advantage of the celebration of its 15th anniversary. What implications does Hummingbird bring to SEO? Do you make relevant changes to what we already knew about web positioning? We could sum it up like this:
Hummingbird tries to make Google more human. Understand relationships between people and technology as a conversation. Increasingly, people "talk" to the search engine, introducing complete questions, including question marks.
Now the search engine would try not to focus on keywords, but in the real meaning of the question . For example, if someone types in Google, "what is the best sports center in Madrid?" , Google no longer just interpret the keywords "sports", "Madrid", but also it tries to understand the meaning of the question and experience Of the user.
This gives us an idea of things that were already announcing to know the "value" of content that deal with that subject. Not only keywords, but appearances on social networks (especially Google Plus), the quality of the content, author authority, ie external factors to the mere combination of keywords.
This is something that makes the web more semantic ; Only now Google will understand not only the relationships between words, but the concepts and previous user experience. The "conversational search" and keyword searches of "long-tail" will be much more important.
Dean Romero in Bloguismo, for example, highlights the importance of writing articles in question-answer format, which will allow us to adapt to user searches . From the business and marketing point of view, this should not be strange; The important thing is not the "pure SEO", but answer the doubts that exist between your potential buyers.
WHAT CHANGES SHOULD YOU TRY TO MAKE TO WORK BETTER IN A HUMMINGBIRD SEARCH ENVIRONMENT?
In I'm Entrepreneur , Benjamin Kabin invites us to focus more on the value of content and adapt the web to mobile . While these are aspects that we have been repeating time, with each change we see that Google continues to move in that direction. The old techniques of SEO have been leaving to be useful, because the browser gets more intelligent and have to think more and more on the user.
Are your web or blog prepared to satisfy the user, or to deceive the search engine? Over time, the web positioning is becoming increasingly focused on providing value to people task.
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