The other day I commented in this blog how important it is for a business to have an online store . Today we will talk about the other side of the coin: the corporate websites .
Any reputable company should have a corporate website . The explanation for this is simple: we must defend our brand or branding if we want to consolidate on the Internet. It can not be that the first thing that comes out in Google when we write the name of the company are the yellow pages, or comments in forums of what someone thinks about your business.
What are corporate web pages?
We could say that "Corporate websites are used to give information of the company brand" . They are not oriented to the sale of products, but to give information about you and defend the image of your company in the online market.
If you have different business , this is easy to understand. Example: you are setting up an editorial group and you have on one hand an online store of books, on the other a page of publishing services and on the other hand a magazine or digital newspaper of literature. Each page has its own name and brand , aimed at your target audience, but all belong to the same company.
This company should have a corporate website from which you could access the different branches of business.
Sections of a corporate website
Not talking about a blog or an online store, but can integrate both types of web pages on their menu. But for us to talk about a corporate website should have at least the following elements:
· About us: who is the director positions of the different departments, e-mail contact with your photograph, etc.
· Company history: how it all started, how did you have the idea, which was the first business idea, how you were growing up , etc.
· Values: politics or value - added business philosophy
· Departments: if you have affiliates, different brands, business lines and departments should each have their space.
· Address: where they can go to see you, photos of the company, with a nice shot of the street, etc.
· Contact: most importantly, no doubt. How can clients, suppliers or negotiators contact you? Phones, mail, social networks ...
· Company history: how it all started, how did you have the idea, which was the first business idea, how you were growing up , etc.
· Values: politics or value - added business philosophy
· Departments: if you have affiliates, different brands, business lines and departments should each have their space.
· Address: where they can go to see you, photos of the company, with a nice shot of the street, etc.
· Contact: most importantly, no doubt. How can clients, suppliers or negotiators contact you? Phones, mail, social networks ...
Corporate Website Design
You will find that many web developers make flash pages, put a wonderful slider on the home page and nothing else entering you gasp. However, you will find lots of corporate websites, even from well-known and serious companies, that take a long time to load, do not open well in different browsers, or directly have a regrettable design.
If what you need is a good web developer, you should pay close attention to these aspects so that no one will cheat you. By the way, if you do not know what are the characteristics of a good website , I invite you now to read article "How to create a professional website?" And I hope to clear your doubts.
I hope those who want to be sensitive about its image online with a professional corporate website . If so, I invite you to leave me your doubts in the comments and share this article with your friends and followers.
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