Having an online store with thousands of products, but poorly positioned in Google , is equivalent to having few sales. It is logical that worry you, because you're losing a huge potential for not paying enough time to web positioning . Even more so if you belong to an area where online competition is atrocious and it costs a lot to position your pages.
What you can do to better position products of your online business? Are there any useful SEO techniques to implement? In this article I will give you a long list of what needs to be done.
How to position your online store?
Web positioning is a matter of time, dedication and a lot of work. Many entrepreneurs have no chance of having a SEO Manager in your company and decide to hire an outside service to position your website . Others decide to tackle this task on their own, although achieving a good position is not a matter of a day and I know from experience that many SMEs do not have the staff and time to dedicate themselves to this task.
In any case, you know that positioning a website can be a long job, but it pays off as long as we have a good strategy.
1. Identify the 10 keywords of your business. The first thing is to identify the keywords of your store. Normally, they will be the categories of the products you sell. Investigates the tools Google Keyword Tool and SEO Quake Toolbar : we must find a reasonable number of searches and check the features of competition (PR, domain, indexed pages, old ...).
2. Buy free domains. Domains that include keywords help your page to be positioned more easily. But it is difficult to find one that is free. Start checking it by typing your ideas in the bar of your browser.
3. Optimize index meta tags. Titles, descriptions and more have to be optimized to include the keywords for which we want to position each page of our online store.
4. Make sure your internal pages are user friendly. I mean both the index, and the categories page, as well as the products page, which will normally be in PHP or ASP. It should be noted that the address contains no interrogations, no strange formulas and can be indexed correctly.
1. Identify the 10 keywords of your business. The first thing is to identify the keywords of your store. Normally, they will be the categories of the products you sell. Investigates the tools Google Keyword Tool and SEO Quake Toolbar : we must find a reasonable number of searches and check the features of competition (PR, domain, indexed pages, old ...).
2. Buy free domains. Domains that include keywords help your page to be positioned more easily. But it is difficult to find one that is free. Start checking it by typing your ideas in the bar of your browser.
3. Optimize index meta tags. Titles, descriptions and more have to be optimized to include the keywords for which we want to position each page of our online store.
4. Make sure your internal pages are user friendly. I mean both the index, and the categories page, as well as the products page, which will normally be in PHP or ASP. It should be noted that the address contains no interrogations, no strange formulas and can be indexed correctly.
5. Optimize the description of each product. It is important that in the descriptions there are a number of words high, include the keywords and stick to the semantic nucleus, since Google no longer only interprets symbols, but also related terms and meanings.
6. Make a link-building strategy. It is a way to get quality links artificially and a little faster. The Page Rank of your page can increase if you create a conference links several levels around your site. For example, 6 themed blogs that occasionally point to your page;
7. Open a blog or more about your products. A blog integrated in your store will allow you to increase the indexed pages of your website, apart from then have many other benefits.
8. Use different channels. Accounts in social networks like Facebook, Twitter or Youtube linking to the new pages will help you to index yourself more quickly.
9. Check the density of keywords. It's important to make sure you do not overdo keywords, as Google can penalize you. It is best to never exceed 4% on each page (you can check this with SEO Quake).
10. Improve internal and external links. For your online store to be well positioned, it is important that all pages are indexed well, and there is no better way to include internal links, besides they also help increase the time that visitors spend on your page.
If you have more questions about why your site is poorly positioned, then you should read this article . Do you have any difficulty in improving the positioning of your store ? Leave us your link and we will tell you what can be done.
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