Many companies open blogs because they are aware of the importance they have to talk to their audience and attract new visitors to their online store. However, there are usually a series of common mistakes that damage the corporate image of the company, but also make it difficult to manage and manage the blog.
The main error comes from relying on the free blogging services like Blogger.com or WordPress.com-, thinking that represent savings when they produce a lot of trouble. In this article I would like to highlight some of these mistakes when it comes to creating our blog.
Typical mistakes when creating a blog for the first time
There are many blunders that can be committed at the beginning, although I will only focus on purely technical or business.
1. Open a free blog on WordPress.com or Blogger.com. Unfortunately many companies use these free tools to open your blog. But the disadvantages are numerous: you lose in corporate image, SEO, plugins utilities like WordPress.org to optimize your page, etc.
2. Do not integrate it into your web page. If you want you can buy a separate domain and try to position it to create backlinks, although you also have the option of integrating it in the same domain of your web page to increase the volume of indexed pages. Something that make some companies is to use the "subdomains" , ie a direction blog.nombredelaempresa.com or something. But the most important thing is that you can move from one page to the other with ease and there is a good system of internal links.
3. Do not optimize the SEO of the blog. Whether you use WordPress, Joomla or Blogger, you'll have to pay attention to the internal SEO of your page. In Blogger for example the "titles" are not optimized (the title of the blog first appears by default and then the one of the entrance). At WordPress.com you can not install the proper SEO plugins to improve the meta-description if you are with the free version.
4. Use a free design by default. This is something that is obvious, but many companies are not very clear. As we remembered the other day in my article on custom web designs , many default templates are very views and give a poor image of a business. You have to try to be as original as possible by buying a template of your own, or by hiring a web designer.
5. No integrate social networks . Social networks have immense power to generate new readers. Not implementing an option to share articles on social networks (Facebook, Twitter, Linkedin, etc.) is a big disadvantage in the medium-long term.
Apparently, it seems very common in SMEs commission a company web development to design us and build a professional website or an online store. But creating a blog properly is also a very serious matter, and although it is not too difficult, if we do not know or do not have time to do it is best to ask that they also integrate a blog in our online store.
Do you have a free blog in your company? What other mistakes do companies make when opening a blog? Share this article on your social networks and leave your comment here.
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