When we opened an online store with intent to sell on the Internet we know that is not an easy task. Or we should know.
The process to create an online store is next. The first thing is to find a niche market. Then investigate the competition. Then plan our project: buy the products, set prices, set conditions, etc. One day we launched our website into cyberspace with software for e-commerce as Magento or Prestashop . We add the products, configure everything and voila , we have our online store. Task of several months of work that does not always pay off.
Many times we may feel dissatisfied that the web is poorly positioned , or has failed to reach either the first pages of Google, or even too high for certain keywords, just receive visits. In this article we give you some reasons why your page may not be well positioned.
Why my online store is poorly positioned
Positioning the store is one of the most important jobs you must do. Without visits there is no sales. And without sales the store will have been an investment that is not profitable to you. You have to get sales. And for that you have to position your store.
1. You have too much competition. The first thing to know is for which keywords we will position our online store. It makes no sense to try and position it for a keyword that receives 100,000 a month, if it turns out that in the first 10 or 20 results already appear a lot of pages with a Page Rank of 3 or 4. You may have chosen a very broad market niche , so you'll have to make an effort on specialization.
2. You have not optimized the meta tags. The most important meta tags are the title, not only the home page but also the inside pages, as well as meta-description and meta-tags. The meta description of each page is what will come out in the search results under the URL. Meta tags help thefts identify the keywords on that page.
3. Products look like duplicate content. Many stores do not fill product descriptions. That makes a lot of the content of urls (links, header, etc.), look a lot like each other. If you do not optimize SEO for product descriptions, writing a long, detailed text, with a minimum of 350 words, and including keywords, it will not work.
4. It has been working for a short time. A store needs several months to occupy a prominent place in Google. As SEO techniques always take time to bear fruit, especially if your website is young and newly opened, many companies do is take advantage of contextual advertising from Google Adwords. This will allow you to position yourself through the pay per click in the top positions of Google, or Youtube if you use Adwords for video.
5. They have penalized you. The robots of the search engines detect some bad practices and can penalize the positioning of your web, backing up to the second or third page. Some of these practices are: over-optimization of keywords, use of duplicate content, links to dubious or penalized sites, etc. Here's a system to know when Google has penalized your website.
If you have more questions about how to position your store, enter "10 tips to position my online store Google" . What other tactics do you use to position your online store? Which of these do you think is the most important? I await your comments.
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