Create an online store is relatively easy if you have the time , personnel and knowledge to do so. In a few months it can be launched thanks to the technology of Prestashop, Magento and other programs in the cloud.
Even if we have the goods, it has become fashionable to use dropshipping as a way to sell online. Practically, you can create an online store from home.
Now, mount a project and think that after sales to rise as the foam is not realistic . Even if you've found a good product to sell, you need to create an audience, increase visits, build loyalty, and convey credibility. To do that you can do these 5 things.
1. Open a blog as soon as possible
Many stores are unaware of the importance of generating web quality content that will appeal to your target audience. It is no longer just about SEO, but about creating a brand, building a personality on the Internet. The blog is a more reflective space than Facebook and Twitter; Allows you to solve problems, provide help, offer advice and ideas, etc.
Must blog install a CMS : WordPress, Drupal or Joomla are the most common. Also study your topic, establish a content strategy and many other things. If you do not have the time, delegate work to others. It is the best way to be productive and make sure there is a strategy and a regularity.
2. Make more activity in social networks
Social networks are not a place to sell to everyone and constantly . You have to build a community. Draw attention to the quality of your content. Make others love you, quote you and share your own with others.
That is inevitable have experience and know the language of each social network . It is not worth publishing at all times, nor at any time. It is necessary to "connect" with your audience and make them feel satisfied with what you offer.
3. Make an Adwords Campaign
Until the SEO starts to pay off, many companies decide to get visits artificially by paying for their page to appear in Google Adwords ads, those in orange you see at the top of the search engine.
The SEM campaigns (Social Engine Marketing) are a very effective way and need to set a budget to appear positioned in certain important keywords. It is showing that this way you get many more visits and also sales.
4. Take advantage of the Newsletter
Your list of contacts is crucial to get customers who have bought once can repeat. If they are satisfied, they are much more likely to buy. Because they trust you. Do you keep in touch with them or forget them?
There are some very useful Internet tools like Mailchimp that you can use to create a newsletter where users of your website or your buyers easily subscribe and then receive the newsletter. The newsletter, as in everything, must send its own, interesting and informative content.
5. Report that you have a store
On the Internet there are pages where companies can post informative articles and press releases, It is always advisable for new companies to take advantage of these channels to create viral and interesting content that will get other bloggers and media to focus on your project.
In many places they do not put other requirements and will ask that your press release report something and do not sell anything . In any case, what really matters is getting the first links in the first weeks and attract quality web traffic by offering a very informative content and úti l.
Remember that you may be doing things right, but just like good wine, you need time. Do you have an online store and can not take off? Do you pay attention to these 5 areas?
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