This post I write thinking about those businesses that have a website and want to position it. They know they do not get sales, at least, because its web traffic is low . And they know that their web traffic is low because they are not well positioned in the top positions of Google. You think: "I need to position my website, but I do not know where to start." What steps do I have to take to improve the positioning? What mistakes am I making?
To help you in this complex task, join me throughout this article, where I will teach you the steps you must take to position your website. You must know beforehand that there are no magic formulas; You will not be able to position the website of your business in one day, nor in one week. You need planning, time, content and SEO knowledge to start this work. Let's see where to start.
Why is my website poorly positioned?
I can think of many reasons:
- Shortage of contents. It has few contents, both text and image.
- Little time. The website has been working for a short time.
- Malfunction. The web does not work well, so the audience leaves in a few seconds. You have a high bounce rate and the Google search engine takes note.
- Bad design. The design is not attractive or does not respond to what the users were looking for.
- Bad SEO optimization. You have not filled meta-tags, using appropriate keywords within an SEO strategy.
- Lots of competition. You are trying to position yourself for some very competitive keywords. If you do not have ample resources, it will be very difficult. There are other companies investing a lot of money in positioning themselves for those keywords.
- Few backlinks . You could position yourself well, but few people link you and you need to improve your relevance in search engines.
And as these reasons, there are many others I have not mentioned here, but you can find yourself through these three SEO tools to analyze a website . This serves to make the general diagnosis of why your website is poorly positioned. Now let's see what you can do.
I need to position my website: where to start?
SEO positioning actions must be framed within an order to be effective. If your site has problems of technical SEO , for example, the loading speed is very low, or the server is constantly falling and the web is not seen, it is the first thing to be solved. Nothing we do will do much while that does not work well.
When we reviewed the technical SEO, we can talk Optimization SEO on site , ie, the internal SEO web . Is your page set up correctly? Have you filled meta-tags following a line with your SEO strategy ? Do you have enough original text content on each page? Have you studied the keywords that best suits you to optimize your web according to them?
All of these details are vital to getting a website positioned as well as design. If the design is old, many users will leave . If the web can not be seen comfortably on mobile devices, the same will happen with this type of users; Your dropout rate for mobile and tablets will be high.
Once these aspects have been optimized, we can deal with the offpage SEO , since its effectiveness will be higher. It's no use doing link-building if your web is not, in itself, relevant to the users who are going to enter.
What do I need to do link-building and get links?
To start, you must be clear that you are interested in quality links. It is more important to get a link with a PageRank of 4, than many of a PR of 0. Having this clear, we will start working to get backlinks performing different actions.
- Publishing content on web pages or quality blogs related to your topic. Offer as a guest blogger to get a link from that page.
- Creating your own "satellite blogs" and a keyword strategy. You will publish content in those blogs pointing to certain URLs of your web and you will be able to position yourself better.
- Leveraging Google Plus and your social networks: social networks have become increasingly important for SEO. When you share your content in your community, you help Google index that page, but also measure its relevancy.
All in all, you should make sure that your SEO actions are as close as possible to naturalness. SEO spam you is useless because Google detects it and come back to the hole. You must work with an SEO strategy that also allows you to hide your trail as best as possible so that your positioning actions are as natural as possible.
"And where I get as much content to position my site ?" You may wonder. This is where positioning services and online marketing companies come into play. Most SMEs do not have the time, nor the knowledge, to develop a strategy and follow it on a regular basis. If you want more information about a SEO strategy for your site, please contact us and let us the link to your website.
Has this article been useful for you? I invite you to share it in your Twitter, Facebook, Linkedin or Google Plus profile with the buttons you will see below. Also, if you have any doubts, you have at your disposal the comments and we will be glad to answer you.
0 comments:
Post a Comment