The landing page or landing pages have become very popular on the Internet. Some look extremely aggressive and produce some rejection, but those that are well made become an interesting sales channel.
Someone who has a web page or shop online and will launch a new product may wonder why you need to have to do another page or design , instead of using the traditional method. The answer is already implicit in the question, but we will try to clarify your doubts.
First you have to make clear what a landing page is and what are its key components.
What is a landing page and what parts does it have?
A landing page or landing page is the site to which we want to lead our customer. It is the prelude to the shopping cart or the newsletter form, because it can be focused on getting sales or getting email from subscribers. This type of page is, in short, aimed at getting "leads", that is, effective responses from people.
These web pages ( here 's an example) are structured by a technical web architecture that would focus to lead the customer to a "call to action" , becoming a person who is about to buy in a safe sale.
What parts can a landing page contain? To begin we must explain what the product is , what are its advantages and tell the reader much of your problem and how you will be able to solve everything in a very direct language . They can (and should) include an explanatory video and be structured in the form of question and answer , introducing many visual elements such as lists, strikethrough, X, arrows and end of an entire button or form.
What can I do for a landing?
Landing pages are oriented sales conversion . Therefore, its main objective is to increase sales . The same can be true for a blog in which you want to sell services that for a company with few products or an online store.
A blog article should be restrained and not focus on direct selling, but on content marketing. Instead, we are interested that potential customers eager to know more can easily become a sale . For that you have to give him facilities. And the landing pages present these characteristics. If you have a new product that you want to launch to the market, in addition to sending press releases, promote it in social networks, write an article in your blog, announce it in the newsletter and send samples to people close to the company, you must make a landing page and position it to get it to appear on the top of Google. A good landing of a good product is the guarantee that you can sell it.
Do you usually make landing pages for your products? What do you consider important in a landing?
A blog article should be restrained and not focus on direct selling, but on content marketing. Instead, we are interested that potential customers eager to know more can easily become a sale . For that you have to give him facilities. And the landing pages present these characteristics. If you have a new product that you want to launch to the market, in addition to sending press releases, promote it in social networks, write an article in your blog, announce it in the newsletter and send samples to people close to the company, you must make a landing page and position it to get it to appear on the top of Google. A good landing of a good product is the guarantee that you can sell it.
Do you usually make landing pages for your products? What do you consider important in a landing?
0 comments:
Post a Comment