According to a fact we read some time ago in PuroMarketing , 80% of companies planning to invest in content marketing next year 2014 . We do not know the accuracy of this data, but there is no doubt that the latest updates from Google make quality web content increasingly important.
Now the job of an SEO can not be limited to pure link-building.Artificial links are losing weight over other elements upward: the virabilidad of content on social networks and the quality of the blog articles.
In web positioning, the "todo-vale" has long been gone and we are walking towards a network where SEO-spam loses ground in favor of content marketing. The creative, the social, the dynamic, is what really matters. Here we can see what the cycle of a good content strategy on the Internet consists of. (Photo by Ingrid Archer in Wikipedia )
Content Marketing Trends for 2014
According to the study by the consulting firm eMarketer , and with reference to this article , we will briefly summarize some of the highlights to be taken into account in the marketing content when creating our content strategy.
1. The infographics, key to the visual. Social networks such as Facebook and the highly growing Google Plus require a greater connection with the user. The creation of didactic contents for the public requires the elaboration of good infographies that are shared and viralised.
2. More and better content for blog. It is far from having a web page with few pages and pretending to position it only through incoming links. It is necessary to have a blog of your own or a section of news that allows to increase the relevance of the page. But not only that. The content creates value in the company brand.
3. Bet more on the Newsletter. Far from being tools for spammers, corporate newsletters are a way to maintain the connection with readers even after they have left the page. Providing quality content and using it as a bidding channel is one of the best ways to increase sales.
4. B2B companies, Linkedin and Twitter. Each social network has its audience, its language and its functions. It's not worth everything. Companies that offer products and services to other companies rely more and more on Linkedin, the social network par excellence for work and labor and business relationships.
5. More concern about metrics. The web analytics is every year more developed. Thanks to cookies, companies can collect relevant information about their target audience so they can better match their offer and better understand their interests. The activity in social networks must be monitored so that optimal results are sought.
Everything indicates that content marketing will continue to be a trend in online business strategy. Many businesses are developing is work, but not always have the staff and time sufficient to increase the visibility of your brand onlineby generating content.
Is your company working in the area of web content to stand out from your competition? You have a content strategy ?
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